You might find it ironic that a communications company would help a beef company with branding, but that’s exactly what Woodruff Sweitzer did for Beefbooster, a Canadian company that uses genetic research to produce superior quality beef herds. First, we overhauled their look and brand to align with their position as progressive innovators within the category. Then we helped position them as thought leaders and evangelists for the concept of sustainable beef. We are currently implementing an activated marketing campaign to drive lead generation online.
